The Ultimate Social Media Management Guide for Online Businesses CareerMetis.com

The Ultimate Social Media Management Guide for Online Businesses Having a social business account for an entrepreneur is no longer optional. With billions of people using popular networks like Facebook, Twitter, Instagram, and LinkedIn, trying to connect with them there make a perfect sense.Businesses understand that. Today, the vast majority of them have social media accounts; in fact, according to AdWeek, 88% of business ownersuse social media for marketing purposes, which means that the competition is unbelievable.evalThis finding, however, doesn’t mean that a business owner cannot stand out from the crowd. Marketing your business on social media doesn’t cost an arm and leg compared to traditional advertising methods, but rather requires following the latest, evidence-based techniques.If you’re wondering what those techniques are, read on. This article is an ultimate guide to social media management for online business owners that will have on your way to build brand awareness, drive sales, and attract new customers.Social Media Managemen t Guide for Online BusinessesStep #1 â€" Develop Social Media GuidelinesSocial media guidelines are a collection of principles that guide employee and brand behavior on social media. Essentially, these principles are best practices and suggestions on how to act in certain situations to avoid damaging reputation and providing quality service Check out the full policies atIBM Social Computing Guidelinespage and see what you can use for your own social media policy, too.Step #2 â€"Develop a Content PlanThere are a wide variety of content types out there, so you have to know what ones will work for you. The best-performing ones in recent years are described in theSocial Media Marketing Trends Survey Summary Reportchart below.Image Source:Social Media Marketing Trends Survey Summary ReportLet’s discuss some of these content types.a) Video and Live StreamingevalHere are some facts: according to statistics compiled byBiteable, Facebook videos receive 135% more organic reach than a photo. No wonder 60 percent of marketers used videos in their social media marketing in 2016, right?b) InfographicsevalThis type of content also performs well because people are visual learners and prefer to consume information in a form that ensures easy understanding. Creating infographics isn’t that hard; you just need good content, and the rest can be taken care of by free tools such asCanva Infographic MakerandVenngage.c) Educational Written ContentPeople are increasingly using social media to find instructions, tips, and instructions on doing things they love, so being an authoritative source of reliable information is every brand’s dream. The examples of such content include how-to articles, and in-depth guides Daily Tweets â€"no more than 5Most popular time to tweet â€" between noon and 1 pm Creating quality content 85 percent of consumers trust online reviews as much as personal recommendationsYelp and Facebook are the most trusted review sitesConsumers read an average of 7 r eviews before trusting a businessHere are some tips for you to manage reviews on your social media page effectively:Ask satisfied customers to leave reviews using calls to reviews on your website, product pages, email newsletters, and during communicating with customers on social mediaAlways respond to negative reviews. Customers expect you to reply and offer assistance in case if they have a negative experience with your business. If you don’t, chances are they’ll use other businesses in the future. Besides, an unfavorable review is a great opportunity to discover where your business needs improvement, so ask the customer to provide as many details as possible to know what happened and why.Put positive social media reviews on your website. They’ll serve as additional proof of your reliability and facilitate positive associations. For WordPress websites, for example, special social testimonials and reviews plugins such asRepusoandYoutpoare available.Tools for Social Media Mana gementAutomation is a big deal these days because it speeds up business processes (social media publishing, analytics, etc.), so check out these popular tools to see how they can benefit your social media management and marketing.Google Analyticsâ€" Data collected by this tool can help to focus your effort on areas that drive conversions.Grammarlyâ€" The tool which you can use to get help on how to write, proofread and make relevant and engaging social media content.Bufferâ€" Automatic scheduling and posting of social media content.Canvaâ€" We’ve already mentioned Canva’s Infographic Maker in this article, but this tool has so much more to offer, including templates and design tools for social media posts, flyers, documents, and posters.BuzzSumoâ€"This tool allows finding the most popular content across several social media platforms and help you to discover trends and topics to write about.ConclusionSuccess on social media doesn’t happen overnight. While the tips above are no t requirements for success, they can greatly enhance your social media presence and increase the chances of becoming a popular, authority brand with an army of loyal followers.